Ahmad AlAssad

Ahmad Al-Assad is a seasoned management expert, corporate trainer, public speaker, and consultant widely recognized for his expertise in learning and development. He is the founder of Talentology Training Company, recognized for delivering engaging and transformative training programs throughout the region. With over 15 years of experience in L&D, Ahmad has trained more than 50,000 participants from over 100 organizations across 11 countries, spanning 13 different organization sectors. His mission is to help individuals unlock their potential by identifying their talents and building their skills. As a full-time trainer, he leads the entire training cycle, from design and delivery to assessment, specializing in management and soft skills development. He is adept at delivering in-person, virtual, self-paced, and microlearning programs, as well as managing large-scale training projects.

Ahmad has served as a Senior Consulting Partner with Franklin Covey since 2019 and has led Learning and Development and Innovative Solutions at Talentology since its founding in 2008. He also handles the full sales and client engagement cycle, including needs analysis, program design, delivery, and evaluation. His expertise has been featured on TV programs such as Khawater with Ahmad Shuqairi and Sabah Elkhair Ya Arab on MBC. Ahmad also develops online self-paced courses, including Talent Compass (2021), Happy Couples (2018), and EQ (2017).

Areas of Expertise

A portrait of trainer Ahmad AlAssad
A portrait of trainer Ahmad AlAssad

Professional Summary

Learning & Development Expert, leadership, innovation, communication and talent development.

Ahmad Al-Assad specializes in the comprehensive development of soft skills as well as crucial management and leadership skills. His workshops are characterized by a unique delivery method that ensures sessions are engaging, interactive, and highly productive. Ahmad’s expertise encompasses a broad range of critical topics, making him a versatile and in-demand corporate trainer and consultant. Key areas of his training and consulting include:

Training Programs Delivered

Professional Qualifications, Education and Accreditation

An accomplished trainer and consultant specializing in learning and development, education psychology, creativity, and leadership, Ahmad has delivered high-impact training programs to diverse audiences, including corporate teams, educators, and development professionals.

  • Currently pursuing PhD in Educational Psychology – Learning and Development.

  • Master’s Degree in Creativity & Giftedness, Applied University of Balqaa (2013).

  • Post-Graduate Diploma in Innovation and Design Thinking (Emeritus/MIT, Tuck, Columbia University), GPA 98/100 (2020).

  • Diploma in Learning & Development - Level 5 (CIPD, 2022).

  • Certificate in Strengths-Based Education, Clifton Strengths School (2013).

  • Bachelor’s Degree in Business Administration (Marketing), The University of Jordan (2002).

  • Certified Trainer, The Institute of Leadership & Management (ILM).

  • Franklin Covey Certified Consultant and “7 Habits of Highly Effective People” Facilitator (2018).

  • Certified IMX Consultant (CIC – UK), specializing in personality assessments.

  • MTA Learning Facilitator (UK).

  • Certified Empreteco (Jordan).

  • Learning & Development: Courses and workshops on instructional design, adult learning principles, and employee development strategies, aligned with CIPD Level 5 standards.

  • Creativity & Giftedness: Specialized training in identifying and nurturing talent, fostering creative thinking in educational and organizational settings.

  • Innovation & Design Thinking: Programs based on MIT, Tuck, and Columbia University frameworks, enabling participants to apply structured innovation methodologies in problem-solving and strategy development.

  • Strengths-Based Education: Certified Clifton Strengths facilitator delivering workshops that help educators, managers, and individuals identify and apply personal strengths for improved engagement and performance.

  • Leadership & Personal Effectiveness: Franklin Covey-certified facilitator of “The 7 Habits of Highly Effective People,” delivering transformational leadership development programs.

  • Personality Assessment & Coaching: Certified IMX Consultant (CIC) providing in-depth personality assessments to support recruitment, team building, and individual growth.

  • Entrepreneurship & Empowerment: Certified Empreteco, supporting entrepreneurial training and mindset development.

  • Facilitation & Learning Experience Design: MTA Learning Facilitator (UK) with expertise in creating engaging, learner-centered experiences across sectors.

  • Design Thinking & Innovation.

  • Leadership Development.

  • Storytelling.

  • Working in Teams & Personality Types.

  • Strategic Planning.

  • Sales & Customer Care.

  • Change Management.

  • Communication Skills.

  • Youth Development.

  • Talent Identification and Development.

  • Train the Trainer (TOT).