Buthaina Awwad
Buthaina Awwad, MBA is a highly accredited and accomplished senior trainer, business and leadership consultant, and certified life coach based in Dubai, UAE. With over 15 years of experience in learning and development, she is recognized for her strategic leadership, employee development expertise, and motivational approach. As General Manager of WideView Training and Consultancy since 2015, she has led the design and execution of impactful training programs for government and private sector clients across the UAE, Saudi Arabia, and Jordan.
Buthaina is known for her interactive, engaging style, she has delivered complex projects with excellence, including international benchmarking tours to Singapore, South Korea, and Germany. Accredited by the Dubai Economic Development Authority as a business consultant and holder of the UAE Golden Visa, Buthaina is widely respected for her commitment to fostering leadership excellence, organizational growth, and personal empowerment.
Areas of Expertise


Professional Summary
Expert Business Consultant, Women Empowerment, Trainer, Life Coach, Happiness & Positivity and Motivational Speaker
Strategic Leadership Development and Coaching.
Employee Learning and Development Strategy.
Self-Confidence, Empowerment, and Personal Growth.
Effective Communication and Public Speaking.
Happiness and Positivity Consulting.
Customer Service Excellence and Client Satisfaction.
Training Needs Analysis, Content Design, and TOT Programs.
Career Development, Workplace Productivity, Team Effectiveness.
Women’s Leadership and Empowerment.
Neuro-linguistic Programming (NLP) Practitioner.
Business Consulting and Change Management.
Training Programs Delivered
Buthaina has led and delivered tailored training initiatives for diverse government ministries, authorities, and private sector organizations in the UAE, Saudi Arabia, and Jordan, including:
Professional Qualifications, Education and Accreditation
Master of Business Administration (MBA) in Strategic Management, Abu Dhabi University (2025).
Accredited Business Consultant, Dubai Economic Development Authority.
Accredited Trainer (since 2013).
Advanced Certified Life Coach.
Certified Trainer, Boston College (USA) and Global Canadian Center.
Lead Auditor, Quality Management System ISO 9001:2015.
Consultant in Happiness and Quality of Life, North Texas Academy for Leadership Development.
NLP Practitioner.
Bachelor’s Degree in Biology, Yarmouk University, Jordan (1997).
Former Biology Teacher, Dubai National School and Al Hosn Private School.
Recipient of multiple appreciation awards from local government entities.
Holder of UAE Golden Visa.
Ministries of Health, Finance, Labor, Education, Higher Education, and Environment & Water.
Dubai Health Authority, Roads and Transport Authority (RTA), DEWA, FEWA, Identity and Citizenship Authority.
Dubai Civil Aviation Authority, Dubai Culture and Arts Authority, Emirates Red Crescent.
Abu Dhabi Municipality (HR and Leadership Development), Land Department, Crown Prince’s Court.
Sharjah Airport, National Media Council, Abu Dhabi Ports, Dubai Government Entities.
Key initiatives include HR Diploma Management for Abu Dhabi Municipality, Leadership Competencies Framework for Land Department, Customer Service Employee Qualification for FEWA, and international benchmarking visits to Singapore, South Korea, and Germany.
Leadership & Innovation Learning Institute (Lili Global)
Inspiring people to learn.
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