Digital Marketing & SEO

This instructor-led Digital Marketing & SEO program provides practical, hands-on training to help participants plan, execute, and optimize effective digital marketing strategies, with a strong focus on Search Engine Optimization (SEO).

Designed for marketing professionals, business owners, content creators, and anyone seeking to enhance online visibility, this program encompasses the entire digital marketing landscape, including strategy, content creation, SEO, social media management, analytics, and paid advertising.

Participants will learn real-world tactics and use industry-standard tools to improve brand awareness, drive traffic, and convert customers.

Overview

Duration & Delivery

• Format: Instructor-led training (Online or In-Person)

• Duration: 4 Days

• Includes: Lectures, live demonstrations, hands-on exercises, case studies, course materials

• Instructor: Experienced digital marketing professional with proven industry expertise

Learning Objectives

By the end of this program, participants will be able to:

• Understand the digital marketing ecosystem and channels

• Build effective digital marketing strategies and campaigns

• Optimize websites for search engines using on-page and off-page SEO

• Conduct keyword research and competitor analysis

• Create engaging, targeted content for various channels

• Plan and manage social media marketing campaigns

• Use Google Analytics and other tools to measure performance

• Plan and budget paid advertising campaigns (PPC)

• Apply best practices for conversion rate optimization

Program Features

• Instructor-led, interactive delivery with expert guidance

• Hands-on exercises and live tool demonstrations

• Real-world case studies and best practices

• Access to frameworks and templates for planning campaigns

• Emphasis on practical, immediately applicable skills

• Delivered by an experienced digital marketing and SEO practitioner

Detailed Course Schedule

Day 01: Digital Marketing Foundations & Strategy

• Understanding the digital marketing landscape

• Digital vs. traditional marketing

• Core channels: SEO, social, email, content, paid advertising

• Building a customer journey and sales funnel

• Defining goals, KPIs, and ROI

• Creating a digital marketing strategy

Outcome: Ability to plan a comprehensive, goal-driven digital marketing strategy.

Day 02: Search Engine Optimization (SEO) Essentials

• Introduction to SEO: Why it matters

• Search engine algorithms and ranking factors

• On-page SEO: Keywords, content optimization, metadata

• Off-page SEO: Link-building, social signals

• Technical SEO basics: Site structure, speed, mobile-friendliness

• Tools: Google Search Console, Ahrefs, SEMrush

• Hands-on keyword research and site audit

Outcome: Skills to analyze, plan, and implement effective SEO strategies.

Day 03: Content Marketing & Social Media Strategy

• Creating engaging, targeted content

• Storytelling and brand voice

• Blogging best practices and editorial calendars

• Social media platforms and audience targeting

• Managing campaigns across channels

• Organic vs. paid social strategies

• Tools for scheduling and monitoring

Outcome: Ability to create and manage integrated content and social media campaigns.

Day 04: Analytics, Paid Advertising, and Optimization

• Introduction to Google Analytics and tracking

• Setting goals and interpreting key metrics

• Conversion rate optimization (CRO) basics

• Paid advertising: Google Ads, social media ads

• Budgeting and bidding strategies

• Measuring and optimizing campaign performance

• Wrap-up discussion, Q&A, next steps

Outcome: Competence in measuring, analyzing, and improving digital marketing results.

Hands-On Learning Approach

• Interactive lectures and instructor demonstrations

• Guided exercises using real-world tools and platforms

• Practical application with live case studies

• Templates and worksheets for campaign planning

• Group discussions and collaborative activities

• Instructor feedback and coaching throughout

Grow your brand, drive traffic, and convert customers. Gain practical digital marketing and SEO skills to achieve real results.

Prerequisites

• Basic computer literacy

• No prior marketing experience is required

• Marketing and communications professionals

• Business owners and entrepreneurs

• Content creators and copywriters

• Sales and business development teams

• Social media managers

• Anyone seeking practical, in-demand digital marketing and SEO skills

Who Should Attend?

Certification Readiness

This program builds foundational skills applicable to industry-recognized certifications, such as:

• Google Analytics Individual Qualification (GAIQ)

• Google Ads Certification

• HubSpot Content Marketing Certification

• Facebook Blueprint Certifications