Noman Siddiqui

Noman Siddiqui, an award-winning Experience Design leader comes from a Customer Experience Strategy, Systems Thinking & Service Design background, bringing over 18 years of experience across the digital spectrum. He handles a wide range of strategy & product design projects from discovery, concept through production and training.

Areas of Expertise

Professional Summary

Experience Design & Strategy Leader, UX for AI, Adjunct Professor of Design, Usability Specialist

UX Strategy & Design Leadership.
Customer Experience (CX) Strategy.
Service Design & Journey Mapping.
Systems Thinking & Business Transformation.
AI and Emerging Technology Integration in Design.
Design Maturity & Team Development.
Healthcare UX & Clinical Experience Design.
Storytelling & Experience Narratives.
Usability Testing & Heuristic Evaluation.
Personalized Digital Experiences.

Training Programs Delivered

Professional Qualifications, Education and Accreditation

UX Design Principles and Advanced CX Practice.
Experience Design & Strategy for Business Leaders.
Systems Thinking for Designers and Strategists.
UX Metrics and Measuring Design Success.
Visual and Interaction Design Foundations.
AI Tools in UX Research and Design.
Experience Storytelling for Products and Services.
Service Design: Mapping Experiences for Impact.

UX VP/Director: Leading UX at the Executive Level, Nielsen Norman Group
Advanced Training in Systems Thinking, Service Design, and Experience Strategy
E-Business Management, Sheridan College
Communication IT, University of Toronto

Key Highlights

Delivered experiences and trusted by various Fortune 500 companies, including Avanade (Accenture & Microsoft), CGI, CIBC, Credit Suisse, GE, Magna, McKesson, PwC, ROM, SickKids, Slalom, TD, & TELUS Health.
Provide strategic oversight, thought leadership through XD training and UX publications.
Pioneered and scaled 12+ strategic design initiatives within a DesignOps program to mature skills of 50+ designers.
Over 10,000 hours in applied UX, CX, and business consulting across Canada and internationally.
Founder, "iUX", & "EXD" publications.

Design Expertise

Product Design
UX Training
DesignOps
Usability Audits
UX of AI tools
CX Strategy
Service Blueprints
Systems Mapping

Co-creation workshops
Screen flows
Wireframes
Prototyping
Design Systems
Accessibility
Heuristic Evaluation
User-testing

Applied Knowledge

Figma
Miro
Midjourney
Adobe CC
MS Copilot
Cursor AI
Fluent
SLDS

HTML/CSS
Salesforce
Cognitive Psychology
SharePoint
D365
PowerPlatform
AR/VR

As the director of Nomans Land Creative, Noman integrates human-centred design, systems thinking, and digital transformation to deliver impactful solutions for healthcare, technology, and government sectors. His approach combines analytical rigour with creative simplicity, enabling organizations to align user needs with strategic goals, drive measurable outcomes, and future-proof their services in an AI-driven world.

His role encompasses leading design & digital experience strategy, setting XD vision, conducting market and UX research, delivering UX training to elevate team maturity, shaping deals, product roadmaps, and fostering strong client partnerships – grounded in a mindset of servant leadership.