Sana Saqer AlSalem

Sana is an International Certified Trainer, author, and communication strategist with over 25 years of experience in training, psychological counselling, writing, and human resources development across Jordan and the MENA region. She holds a BA in Journalism and Communication, a high diploma in Management, and a master’s degree in Psychological and Educational Counselling. Sana has delivered over 2,000 hours of engaging training to more than 10,000 individuals in both the public and private sectors, helping people develop essential life skills, enrich their relationships, and achieve their goals through group workshops and individual coaching. A published author of three Arabic books and a TEDx speaker, she is also recognized for her expertise in curriculum design, capacity building, communication strategy, and technical documentation, all driven by her mission to help people live happily and succeed.

Areas of Expertise

Professional Summary

Training delivery, HR management, communication strategy, technical writing, curriculum design, leadership coaching.

Training Programs Delivered

Professional Qualifications, Education and Accreditation

• Master’s Degree in Psychological and Educational Counseling – Amman Arab University for Graduate Studies (Very Good).

• Higher Diploma in Business Administration – Amman Arab University for Graduate Studies (Very Good).

• Bachelor’s Degree in Journalism and Communication – Petra University (Graduated First in Batch).

• Training & Facilitation (Conflict Resolution, Leadership, Communication Skills, Customer Service).

• Human Resource Management (KPI Setting, Policy Development, Performance Management, Recruitment).

• Communication Strategy (Internal & External Communication, Culture Building, Media Relations).

• Technical & Business Writing (Manuals, Policies, Procedures, Online Help, End-User Guides).

• Curriculum Design & Development (Life Skills, Wellbeing Programs).

• Leadership Development & Coaching.

An accomplished trainer and life coach with extensive experience across Jordan, Iraq, UAE, Kuwait, Saudi Arabia (KSA), and Libya, delivering over 2,000 hours of training in 55 topics to more than 10,000 participants. Sana has conducted high-profile workshops for 500+ attendees and trained 120 Educational Supervisors at Jordan’s Ministry of Education in partnership with INJAZ.

• Conflict Resolution.

• 7 Habits of Highly Effective People.

• Customer Service Excellence.

• Performance Management.

• DISC / Personality Types.

• Leadership Development.

• Time & Stress Management.

• Presentation Skills.

• Business & Technical Writing.

• Trainer of Trainers (TOT).

Her reputation as a regional expert and life coach is enhanced by frequent guest appearances on TV and radio programs, including Al Jazeera, Roya TV, and Hayat FM, where she shares insights on personal development, leadership, and effective communication.

Notably, she designed and delivered the “My Wellbeing” curriculum for 8th-grade students in Jordanian public schools, promoting social-emotional learning nationwide. As a certified corporate trainer and facilitator, she regularly delivers sought-after training in:

An accomplished author and thought leader, she has published two well-received Arabic books:

• Your Life is Your Decision (101 Decisions for a Better Life)

• Your Vision (102 Angles for a Better Future).

Sana is also a TEDx Speaker (TEDxPUST Talk), recognized for her ability to inspire audiences through transformative storytelling and practical strategies for personal and professional growth.