Strategic Experience Design with Business Alignment

This comprehensive Strategic Experience Design with Business Alignment program empowers experience-driven teams to understand, interpret, and apply skills confidently in their roles. It demystifies essential User Experience Design principles – from usability, functionality and strategic business design–while exploring modern experience design concepts like co-creation with design thinking, interaction design and service design, all leveraged thru design and AI tools.

Designed for UX teams, Design team leaders, entrepreneurs, and professionals without formal design training, the program combines practical exercises, real-world examples, and hands-on analysis – enabling participants to efficiently plan and craft impactful design and strategy deliverables.

Topics includes: CX Journey Mapping, Usability Evaluation, Rapid Prototyping, UX and UI Design leveraging AI, and Accessibility Compliance of public/private applications and platforms.

Overview

Duration & Delivery

• Format: Instructor-led training (Online or In-Person)

• Duration: 3 Days

• Includes: Lectures, interactive discussions, case studies, hands-on workshops, quizzes.

• Instructor: Experience design & Strategy professional with 18 yrs+ industry expertise

Learning Objectives

The course has a balance of theoretical and hand-on learning, that allows teams to be challenged to apply their knowledge through design principles and strategic business alignment.

By the end of this program, participants will be able to apply experience design principles, critically evaluate existing user experiences, with fluency in the design tools required to build effective and impactful user-facing concepts and AI‑enhanced personalization. This program is personalized to team’s design maturity levels, needs and objectives – elevating design and storytelling skills pertaining to Interaction Design, Service Design, Prototypes, Usability Audits, User Testing, and Heuristic Evaluation.

• Understand key UX and UI design principles and terminology

• Co-ideate and design high-level concepts for omni‑channel integration

• Analyze experience design using UX heuristics

• Understand concepts of Service Design, Business Design KPIs and UX ROI

• Recognize trends in UX of AI, Customer Experience Design and Strategy

• Communicate and collaborate with Creative Confidence

Program Features

• Instructor-led, interactive delivery with a practical focus

• Real-world examples tailored to participants’ industries

• Hands-on exercises with design thinking, co-creation and multiple AI tools

• Live discussions on Hyper-personalization & data-driven UX

• Case studies Highlighting Business Decision-making

• MIRO Templates and checklists for practical application

• Delivered by an experienced finance educator and consultant

Detailed Course Schedule

Day 01: Foundations of Experience Design in CX and Business Contexts (4 hours)

• Session 1: Introduction to Experience Design

  • Overview of UX principles (physical and digital) and their relevance to environments.

  • Key concepts: empathy, storytelling, usability, and functionality.

  • Examples of public spaces transformed through UX and Service Design.
    

• Session 2: Designing for Diverse Urban Audiences

  • Future of Design with the augmentation of latest AI tools.

  • Analyzing urban user personas (commuters, families, elderly, tourists, etc.).

  • Cross-cultural design considerations in UAE’s diverse community.
    

• Hands-On Activity 1: Future-state Persona, Journey Mapping Exercise

  • Team Activity

Outcome: Ability to understand physical and digital UX Design

Day 02: Applying UX to Public and Private Sector Projects (4 hours)

• Session 1: UX Heuristics Evaluation

  • Understanding the interplay of heuristic evaluation and laws of simplicity.

  • Creating a seamless, Omni-channel experience across urban and digital touchpoints.

  • Monitor and assess the impact of urban and digital initiatives.

• Session 2: Visual and Emotional Storytelling in B2B/B2C Projects

  • Using design to evoke emotions and create memorable urban experiences.

  • Using Cognitive psychology for elevating UAE’s strategic 2030 initiatives.

• Hands-On Activity 2: Experience Audit of a Public Space

  • Teams will audit a hypothetical or a real public space in UAE using UX Design principles.

  • Prepare a high-level Service Blueprint and present findings in a group.

Outcome: Learned skills to assess current state and future state experiences related to product design and visitor experience.

Day 03: Innovating and Prototyping for Urban Futures (4 hours)

• Session 1: Ideation for Customer and Urban Innovation

  • Brainstorming and conducting internal co-ideation workshops

  • Aligning experience-led projects and ideas with 2030 vision and goals

• Session 2: Prototyping and Testing for Upcoming Projects

  • Introduction to low to mid fidelity prototyping with MIRO and AI tools

  • Essential usage of design systems applied to urban settings.

• Hands-On Activity 3 – Mini-Team Hackathon Challenge:

  • Redesign workshop for a product or (e.g., website, app redesign, etc.) to improve experience for locals and international tourists.

Outcome: Practical skills to plan, design, test and communicate designs and concepts.

Hands-On Learning Approach

• Interactive lectures with live facilitator Q&A

• Practical exercises using real-world UX design of websites, portals dashboards and Apps

• Group activities: co-ideation and co-creation with wireframes

• Instructor feedback, case studies and interactive training with visuals, videos, etc.

Build strategically aligned human-centered design confidence to make informed and impactful experience-led decisions for the public and private sectors. Master the essentials principles and applications of User experience, Service Design, along with effective AI tools, to create flourishing business outcomes.

Prerequisites

• No formal design background is required

• Willingness to learn and engage in practical exercises

• Design Managers and design teams making B2B and B2C design decisions

• Business owners and entrepreneurs

• Sales, marketing, HR, and operations professionals working cross-functionally

• Project managers need to manage technology related projects

• Professionals seeking greater confidence in design and strategy conversations

Who Should Attend?

Certification Readiness

This program provides foundational preparation for further study or certifications in:

• UX Design

• Service Design

• UI Design Foundations

• Scaling UX for Enterprise and Employee Experience